Destination Marketing: Essentials

Destination Marketing provides an overview of the challenges and constraints facing DMOs and offers strategies for planning, implementing, and evaluating successful destination competitiveness. It includes new case studies, pedagogical features, and content on cross-sector consortia marketing, social media influencer marketing, technology, resource consumption, climate change, creativity, and innovation.

Format: Paperback / softback
Length: 324 pages
Publication date: 20 October 2020
Publisher: Taylor & Francis Ltd

Destination Marketing provides a comprehensive and integrated overview of the critical challenges and constraints faced by destination marketing organizations (DMOs) and the strategies and approaches necessary to achieve successful destination competitiveness. This third edition, extensively revised and updated, offers valuable insights into the latest trends and practices in destination marketing.

Key Features:

New and Updated Case Studies: The book includes 27 new and updated case studies, showcasing diverse destinations such as Sri Lanka, Barbados, the UAE, and addressing relevant topics such as the Australian bushfires and the impact of COVID-19. These case studies provide practical examples and real-world scenarios to enhance the understanding of destination marketing strategies.

Pedagogical Features: In-chapter class activities, key term definitions, and highlighted critical points facilitate active learning and understanding of the key concepts discussed. These features assist students in engaging with the material and applying theoretical knowledge to real-world situations.

Expanded Content: The book encompasses a wide range of topics, including cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology in destination marketing, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing, and the influence of culture and sustainability on destination marketing.

Access to Journal Articles: Links to free access of the authors' journal articles on destination marketing provide additional resources for lecturers and students. These articles offer in-depth insights and scholarly research on various aspects of destination marketing.

Updated Additional Online Resources: PowerPoint slides, quizzes, and discussion questions are provided to supplement the textbook and enhance the learning experience. These resources are designed to assist lecturers in delivering engaging and interactive lectures, and to encourage student participation and engagement.

Written in an Engaging Style: The book is written in an engaging and accessible style, making it suitable for both undergraduate and postgraduate students in tourism, hospitality, and marketing disciplines. It applies theoretical concepts to a range of tourism destinations at the consumer, business, national, and international levels, using topical examples and real-world scenarios to enhance understanding and application of the material.

In conclusion, Destination Marketing offers a comprehensive and up-to-date guide to destination marketing, providing valuable insights and strategies for DMOs and practitioners alike. With its revised and expanded content, pedagogical features, and access to additional online resources, this edition is an essential resource for students, educators, and professionals seeking to excel in the dynamic field of destination marketing.

Weight: 720g
Dimension: 190 x 245 x 20 (mm)
ISBN-13: 9780367469542
Edition number: 3 New edition