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Die Flache: Design and Lettering of the Vienna Secession, 1902-1911
Die Flache: Design and Lettering of the Vienna Secession, 1902-1911
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- Condition: Brand new
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Excellent- More about Die Flache: Design and Lettering of the Vienna Secession, 1902-1911
The Vienna Secessions magazine, Die Fläche, is a landmark of graphic modernism and is now available in a complete facsimile reprint with new essays and translations. The magazine was created by Koloman Moser, Alfred Roller, Josef Hoffmann, Bertold Loffler, and others, and it featured bold ideas for posters, advertisements, book covers, and woodcut prints. This facsimile edition allows readers to experience the magazine as it was meant to be seen, while new essays and translations explore its significance in the history of design. Die Fläche is the first volume in Letterform Archives' facsimile series, which aims to present landmarks of print and design history with exact reproductions and new essays that provide rich context and fresh insights.
Format: Hardback
Length: 344 pages
Publication date: 03 October 2023
Publisher: Letterform Archive
A cornerstone of graphic modernism, the Vienna Secessions magazine is revived in a comprehensive facsimile reprint, featuring fresh essays and translations. The brainchild of Koloman Moser, Alfred Roller, Josef Hoffmann, Bertold Loffler, and other prominent graphic artists of the Vienna Secession and the Wiener Werkstätte, Die Fläche (German for The Surface) unveiled an extraordinary collective vision for design through daring work by these designer-professors and over 100 of their students. Jam-packed with bold ideas for posters, advertisements, book covers, woodcut prints, and more, the result is an endlessly rich sourcebook of graphic forms, modern ideas, and technical experiments, all reflecting a global shift in design practice and pedagogy. This full-size facsimile of all 14 issues of Die Fläche allows readers to experience this rare gem as it was intended, while new essays and translations delve into its significance. Die Fläche marks the inaugural volume in Letterform Archives' facsimile series, which showcases pivotal moments in print and design history with precise reproductions and insightful new essays that offer deep context and fresh perspectives.
Dimension: 337 x 222 (mm)
ISBN-13: 9781736863312
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