Daniel Rowles
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
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Excellent- More about Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
Digital Branding, Second Edition, by Daniel Rowles, is a comprehensive guide to enhancing your online identity and measuring tangible results through digital brand campaigns. It covers core marketing avenues, provides practical guidance, and includes new case studies and tools.
Format: Paperback / softback
Length: 232 pages
Publication date: 03 December 2017
Publisher: Kogan Page Ltd
Digital Branding: Enhance Your Online Identity and Measure Tangible Results
Digital Branding, the second edition of the bestselling book by Daniel Rowles, is a comprehensive guide for marketers and brand strategists seeking to enhance their online brand identity and quantify its tangible results. This practical book provides step-by-step guidance on building a brand online and measuring its effectiveness through various marketing avenues, including content marketing, social media, search engine optimization, and web analytics.
With new high-profile case studies from Accenture, Tesco, and Imperial College London, the second edition offers a complete overhaul of tools and techniques, including social media guidelines and policy, mobile marketing and payments, augmented and virtual reality, and a toolkit of free and paid tools, including a valuable checklist and measurement devices for multiple channels and purposes.
Digital Branding covers the core marketing avenues such as content marketing, social media, search engine optimization, and web analytics, providing a robust framework for brand planning, identity, channel selection, and measuring the effectiveness of campaigns. It also includes updates on social media guidelines and policy, mobile marketing and payments, augmented and virtual reality, and a toolkit of free and paid tools, including a valuable checklist and measurement devices for multiple channels and purposes.
Whether you are a marketer or brand strategist, Digital Branding will help you build a strong online brand identity and measure its tangible results. With its practical guidance and comprehensive coverage of the latest trends and techniques, this book is essential for anyone looking to succeed in the digital age.
Weight: 390g
Dimension: 234 x 156 x 13 (mm)
ISBN-13: 9780749481698
Edition number: 2 Revised edition
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