Daniel Rowles
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
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- More about Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
Digital Branding is a bestselling guide for marketers and brand strategists to strengthen their brand's online presence and explore core marketing avenues. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results.
Format: Paperback / softback
Length: 232 pages
Publication date: 03 January 2022
Publisher: Kogan Page Ltd
Digital branding is a crucial aspect of modern marketing, as every decision and action we take contributes to our online presence. Therefore, it is essential to understand how our digital activities impact our digital brand. This bestselling guide is designed to help marketers and brand strategists strengthen their brand's online presence and explore core marketing avenues.
The book provides step-by-step, practical guidance on building a brand online and measuring its impact through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader, and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization, and web analytics.
The book offers a robust framework for planning, brand identity, channel selection, and measuring campaign effectiveness. It includes lessons from renowned organizations such as the BBC, Imperial College London, and Hootsuite. The third edition of the book has been fully updated to include new content on brand authenticity, ethics, and meaning, as well as updates on social media regulations and platforms such as TikTok.
By leveraging digital branding, marketers can create a strong and recognizable online presence that resonates with their target audience. The book provides valuable insights and strategies for building a successful brand online, and is a must-read for anyone looking to enhance their brand's digital footprint.
Weight: 358g
Dimension: 156 x 233 x 15 (mm)
ISBN-13: 9781398603189
Edition number: 3 Revised edition
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