Dave Chaffey,Tanya Hemphill,David Edmundson-Bird
Digital Business and E-Commerce Management
Digital Business and E-Commerce Management
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Digital Business and E-Commerce Management, 7th edition by Chaffey, Hemphill, and Edmundson-Bird, is the latest edition of this best-selling book, offering the knowledge and skills to handle the speed of change faced by organizations in the digital world. It covers strategies and tactics for a successful digital business, investment placement, and selecting the best digital technology, media, and insight sources. It is ideal for students in Digital Business and e-Commerce, professional marketers, and Business Managers, with a structured approach to review, plan, and implement a digital business strategy and new case studies.
Format: Paperback / softback
Length: 680 pages
Publication date: 14 June 2019
Publisher: Pearson Education Limited
Digital Business and E-Commerce Management, 7th edition, authored by Chaffey, Hemphill, and Edmundson-Bird, is the most recent iteration of this highly acclaimed book, offering invaluable insights and skills to navigate the rapidly evolving digital landscape. This edition brings together the latest academic and practitioner perspectives, delving into the hottest topics in the field, including:
Which strategies and tactics are essential for organizations to succeed in the digital realm?
How can we determine the most effective allocation of resources?
How should businesses select the best digital technology, media, and insight sources to compete in the digital landscape?
Written in an engaging and informative style, this book is a valuable resource for students studying Digital Business and e-Commerce, as well as professional marketers and Business Managers seeking to understand and apply the principles of digital business. Key features of the book include:
A structured approach to review, plan, and implement a comprehensive digital business strategy for organizations of all types.
Up-to-date information on the latest digital marketing techniques, including SEO, social media communications, and content marketing.
New case studies showcasing successful organizations and their experiences in digital business and e-commerce.
A brand new chapter introducing concepts of digital business transformation and growth hacking.
The book is packed with additional features and updates to enhance your learning experience, making it a must-have textbook for anyone seeking to excel in the digital sphere
The digital world is constantly evolving, and organizations must adapt to stay competitive. Digital Business and E-Commerce Management, 7th edition, provides the comprehensive knowledge and skills needed to succeed in this dynamic environment. By exploring the latest strategies and tactics, this book equips readers with the tools to navigate the complexities of the digital landscape and drive innovation and growth in their organizations.
Weight: 1260g
Dimension: 262 x 200 x 23 (mm)
ISBN-13: 9781292193335
Edition number: 7 ed
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