Digital Business Models: Perspectives on Monetisation

This book combines implementation of theoretical aspects of monetization with practical business solutions in the digital economy. It explores the relationship between monetization and scalability degree of business models, the role of the digital business ecosystem in digital transformation, and the use of Big Data and sharing to design innovative business models. It also highlights the importance of social factors in business model design and the creation of social value. The book provides case studies on the servitization of digital business models and is written for scholars and entrepreneurship courses.

Format: Hardback
Length: 196 pages
Publication date: 12 October 2020
Publisher: Taylor & Francis Ltd

This comprehensive book combines theoretical insights into monetization with practical business solutions in the digital economy. It delves into the relationship between the monetization and scalability of business models, shedding light on the role of the digital business ecosystem in the process of digital transformation. Through a multi-dimensional approach, it explores the concept of sharing as a catalyst for designing innovative business models, while also examining the monetization of Big Data within the context of business models.

Digital Business Models emphasizes the significance of ecological and social factors in creating sustainable digital business models that align with the principles of the circular economy. It addresses the ethical challenges of doing digital business and highlights the importance of social factors in business model design and the creation of social value. The book explores the servitization of digital business models through the use of digital technologies, featuring case studies showcasing effective solutions that leverage servitization as a driver of business model monetization.

Written for scholars and professionals seeking to enhance the efficiency and effectiveness of business models in the context of contemporary concepts such as Sharing Economy, Circular Economy, Network Economy, and Big Data, this book also holds significant value for entrepreneurship courses. It provides valuable insights and practical strategies for designing business models that consider social aspects and contribute to a more sustainable and inclusive digital economy.

Weight: 472g
Dimension: 162 x 240 x 20 (mm)
ISBN-13: 9780367338657