Tom Goodwin
Digital Darwinism: Surviving the New Age of Business Disruption
Digital Darwinism: Surviving the New Age of Business Disruption
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Disruption is back, and it's time to adapt, grab opportunities, and bounce back. Digital Darwinism, by bestselling author and business influencer Tom Goodwin, guides businesses through the unrelenting pace of change and uncertainty, emphasizing the need for digital transformation and customer-centricity to survive.
Format: Paperback / softback
Length: 248 pages
Publication date: 03 May 2022
Publisher: Kogan Page Ltd
Learn to face the chaos in the new era of disruption with this exhilarating and at times provocative account of digital transformation.
Disruption is back with a vengeance. If ever there was a time to learn how to adapt, grab opportunities and bounce back - it's now. Learn how to keep your business relevant, meet new customer expectations and leverage technology.
Bestselling author and business influencer Tom Goodwin is back with this entirely revised new edition of Digital Darwinism. This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a hybrid world where digital and real-world experiences collide and are expected to seamlessly blend into one another, never has the need to be on top of your digital transformation been felt more strongly.
With new expectations from customers and employees alike, how will your business grow and survive the future? Learn how to become truly customer-centric, drive digital transformation through a culture of real innovation and challenge assumptions of how things have been done before. The survival of your business depends on it.
Weight: 346g
Dimension: 138 x 217 x 18 (mm)
ISBN-13: 9781398601925
Edition number: 2 Revised edition
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