Digital Entrepreneurship: Management, Systems and Practice

Digital Entrepreneurship is a comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. It provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, Part II focuses on digital business systems, and Part III provides analyses of three core industries. It is appealing to students and researchers in digital strategy/innovation and information systems management and practitioners looking to develop or innovate digital ventures.

Format: Hardback
Length: 260 pages
Publication date: 06 January 2022
Publisher: Cambridge University Press

Digital entrepreneurship is a rapidly growing field that combines academic research with industry practice to create innovative and successful businesses in the digital age. This comprehensive guide provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts.

Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing, and growing new digital ventures. It outlines the skills necessary for digital entrepreneurs to succeed and lead, including critical thinking, problem-solving, and leadership. The chapter also discusses the importance of understanding the market and customer needs, as well as developing a clear business plan and marketing strategy.

Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship. This includes social media and the Internet of Things, which have become essential tools for businesses to reach their target audience and create new opportunities for growth. The chapter also explores the role of technology in enabling digital entrepreneurship, such as cloud computing, big data analytics, and artificial intelligence.

Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing, and fashion. The chapter explores the unique challenges and opportunities presented by each industry, as well as the innovative strategies and technologies that digital entrepreneurs are using to succeed. It also highlights the importance of collaboration and partnerships between businesses and technology companies to create new products and services.

Digital Entrepreneurship is a valuable resource for students and researchers in the areas of digital strategy/innovation and information systems management. It provides a comprehensive understanding of the field and the skills necessary for success. It is also of interest to practitioners looking to develop or innovate digital ventures, as it offers practical insights and strategies for building and growing successful businesses in the digital age.

In conclusion, digital entrepreneurship is a dynamic and exciting field that requires a combination of academic research, industry practice, and innovative thinking. This comprehensive guide provides a strategic overview of the main challenges and trends related to digital entrepreneurship, and offers practical insights and strategies for building and growing successful businesses in the digital age.

Weight: 510g
Dimension: 235 x 157 x 20 (mm)
ISBN-13: 9781108845519
Edition number: New ed