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Digital Gaming and the Advertising Landscape
Digital Gaming and the Advertising Landscape
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- Condition: Brand new
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- More about Digital Gaming and the Advertising Landscape
Format: Paperback / softback
Length: 206 pages
Publication date: 01 December 2025
Publisher: Taylor & Francis Ltd
Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games.
Dimension: 234 x 156 (mm)
ISBN-13: 9781041178118
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