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Shulph Ink

Digital Influence on Consumer Habits: Marketing Challenges and Opportunities

Digital Influence on Consumer Habits: Marketing Challenges and Opportunities

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  • Condition: Brand new
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  • More about Digital Influence on Consumer Habits: Marketing Challenges and Opportunities

Format: Hardback
Length: 272 pages
Publication date: 10 April 2024
Publisher: Emerald Publishing Limited

Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.


Dimension: 229 x 152 (mm)
ISBN-13: 9781804553435

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