Digital Influencers and Online Expertise: The Linguistic Power of Beauty Vloggers

Bhatia investigates the interdiscursive construction of identity on YouTube, examining beauty vlogs through the lens of Critical Discourse Analysis. The book explores how young people negotiate multiple identities online, challenge mainstream notions of expertise, and use linguistic and semiotic tools to become digital entrepreneurs and cultural influencers. It is a valuable resource for discourse analysis, popular culture, and social media studies.

Format: Hardback
Length: 148 pages
Publication date: 12 July 2023
Publisher: Taylor & Francis Ltd

In her captivating book,Bhatia delves into the intricate dynamics of identity negotiation within the realm of beauty vlogs,captivating the reader with her multi-methodological approach to Critical Discourse Analysis. Through a meticulous examination of beauty vlogs at the sociocognitive, linguistic, and genre levels,Bhatia offers a profound understanding of the measures of success and impact in online communication,as well as the emerging practices of expertise in the digital age. This insightful work contributes to a deeper comprehension of how young individuals navigate the online landscape,often in collaborative endeavors,to conform to or challenge mainstream notions of expertise,authenticity,race,and beauty. Moreover,Bhatia explores the linguistic and semiotic tools employed by these individuals to shape their identities and establish themselves as digital entrepreneurs and cultural influencers. Students and scholars in the field of discourse analysis,with an interest in popular culture and social media,will find this book an invaluable resource. Furthermore,this volume enhances the broader understanding of new media communication and the role of cultural intermediaries in shaping our digital landscape.

Weight: 460g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367820565