Digital Innovation Strategy

This textbook is for MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries. It guides innovators through a dynamic market analysis and business model design, assessing the future evolution of the market and the broader innovation ecosystem.

Format: Hardback
Length: 322 pages
Publication date: 21 December 2023
Publisher: Cambridge University Press

This textbook, crafted with applied economics and an innovator's lens, is meticulously designed for MBA and advanced undergraduate audiences who are passionate about innovation strategy and the dynamic landscape of digital industries. It serves as a comprehensive guide, taking readers on a step-by-step journey through a robust market analysis and the creation of a compelling business model. This journey culminates in an insightful assessment of the future evolution of the market and the broader innovation ecosystem, equipping innovators with the knowledge and tools to position their innovations for sustained success.

Throughout the book, key concepts are meticulously defined and accompanied by comprehensive references for further exploration. Thought-provoking study questions encourage readers to delve deeper into the material, fostering a deeper understanding of the topics at hand. Additionally, real-world case studies provide invaluable insights, offering practical examples and strategies for navigating the strategic challenges of digital innovation.

The breadth of topics covered in this text is truly remarkable, making it an indispensable resource for a diverse range of professionals. Managers, consultants, entrepreneurs, technologists, and analysts alike will find immense value in delving into the intricacies of digital innovation, as this text offers a comprehensive and in-depth understanding of the field.

In summary, this textbook is a must-read for anyone seeking to thrive in the world of digital innovation. It provides a comprehensive framework for understanding market dynamics, crafting successful business models, and navigating the complexities of the innovation ecosystem. With its engaging content, real-world examples, and thought-provoking study questions, it equips readers with the knowledge and skills necessary to lead and drive innovation in their respective fields.

Weight: 780g
Dimension: 261 x 186 x 18 (mm)
ISBN-13: 9781009208987