Digital Intermediation: Unseen Infrastructure for Cultural Production

Digital Intermediation provides a framework for understanding content creation and distribution across automated media platforms, highlighting unseen digital infrastructures and user agency. It draws on field data from international sites and responds to regulatory debates on the societal impact of social media platforms.

Format: Hardback
Length: 192 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

Digital Intermediation presents a novel framework for comprehending the creation and dissemination of content across automated media platforms, heralding a new era of media mediatization. Through a rigorous combination of empirical and theoretical research, this book uncovers a multitude of previously unseen digital infrastructures that play a crucial role in facilitating a predictive media production process. Field data is sourced from a diverse range of international locations, including Los Angeles, San Francisco, Portland, London, Amsterdam, Munich, Berlin, Hamburg, Sydney, and Cartagena. By emphasizing the growing prevalence of automated content production and distribution, this book responds to ongoing regulatory discussions concerning the societal implications of social media platforms. It sheds light on emerging areas of significant importance that shape the production and dissemination of social media content, such as micro-platformization and the emergence of digital first personalities. This book elucidates how technologies, institutions, and automation are employed within agencies to enhance the exposure of the talent they manage while granting insiders access to the processes and requirements of content creators who cater to platform algorithms. Furthermore, it outlines user agency as a strategic approach for individuals seeking diversity in the information they encounter on automated social media content distribution platforms.

The findings presented in this book offer valuable insights for policymakers engaged in the digital media landscape, making it an essential resource for students and scholars interested in the realm of automated media environments.

Weight: 450g
Dimension: 162 x 241 x 19 (mm)
ISBN-13: 9781032011486