Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse

L Oréal has successfully transformed itself into a digital and tech powerhouse by building on its legacy and reimagining relationships with customers and partners. This book provides a comprehensive overview of L Oréal's strategy, including market leadership, a social-centric approach to beauty tech, ecommerce, and digital services, and a successful play for market dominance in China. It is ideal for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from the beauty industry.

Format: Hardback
Length: 224 pages
Publication date: 22 April 2021
Publisher: John Wiley & Sons Inc

L Oréal, a venerable beauty industry leader with a rich history spanning 110 years, has undergone a remarkable digital transformation. In their insightful book, Digital Makeover: How L Oréal Put People First to Build a Beauty Tech Powerhouse, Professors Beatrice Collin and Marie Taillard delve into the company's successful journey toward becoming a digital and tech powerhouse. They provide a comprehensive account of L Oréal's strategic approach, highlighting key elements such as maintaining market leadership amidst disruption, embracing the transformative potential of the organization, its legacy, and its people, and adopting a social-centric approach to beauty tech, e-commerce, and digital services.

The book also showcases L Oréal's successful play for market dominance in China, providing valuable case studies that showcase best practices for digital transformation across various sectors. Digital Makeover is an invaluable resource for anyone interested in business strategy, marketing, or digital transformation, as well as business professionals and leaders from within and outside the beauty industry. It offers valuable insights and practical strategies for organizational transformation, management, leadership, and digital strategies.

With its rich heritage and forward-thinking approach, L Oréal serves as a shining example of how companies can adapt and thrive in the digital age. By prioritizing people and leveraging technology, L Oréal has reimagined its relationships within the company, as well as with its customers and partners, positioning itself as a leader in the beauty tech industry. This captivating book is a must-read for anyone seeking to navigate the complexities of digital transformation and achieve success in today's rapidly evolving business landscape.

Weight: 416g
Dimension: 160 x 237 x 27 (mm)
ISBN-13: 9781119706106