Digital Marketing

Digital marketing has become the fastest way to advertise a business and create a brand value online. This book is an attempt to explain the concept and digital marketing tools to help students gain in-depth knowledge and develop critical thinking. It covers a full gamut of digital marketing, including introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CRM in the digital world, role of Internet marketing, designing websites, traffic building, online advertising, and direct marketing. It also explains popular types of interactive marketing concepts and the ethical and legal issues in India in relation to digital marketing.

Format: Paperback / softback
Length: 236 pages
Publication date: 30 November 2020
Publisher: PHI Learning

In the ever-evolving landscape of today's digital world, digital marketing has emerged as the most expedient and effective means to promote a business and establish a strong online presence. It has proven to be the most efficacious strategy for expanding a business's reach and generating prospective leads. Consequently, this book aims to elucidate the concept of digital marketing in a clear and concise manner, empowering students to acquire a comprehensive understanding of the subject and fostering critical thinking skills.

Comprising 11 chapters, meticulously organized into five units, the book encompasses a comprehensive range of digital marketing topics. It begins with an introduction to the field, explores its opportunities and challenges, delves into digital penetration in the Indian market, examines the digital marketing mix, introduces the STP model, discusses CRM in the digital realm, highlights the role of Internet marketing, guides website design, emphasizes traffic building, explores online advertising, and concludes with a discussion of direct marketing strategies.

Furthermore, the text delves into popular interactive marketing concepts and addresses the ethical and legal issues pertaining to digital marketing in India. Primarily tailored to meet the requirements of undergraduate students pursuing commerce under the CBCS Scheme, this book also holds immense value for students of business administration.

Key Features:

Engaging facts to ignite students' curiosity.

Real-life case studies to facilitate a seamless grasp of the subject matter.

Chapter-end summaries for quick recapitulation.

Review questions for practice.

Glossary to assist students in understanding commonly used terms.

Multiple Choice Questions (MCQs) for self-assessment and evaluation.

Weight: 348g
Dimension: 241 x 160 x 14 (mm)
ISBN-13: 9788194800279