Assistant Professor Ahmet Bulent, Ph.DOzturk,Professor Murat, Ph.DHancer
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
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This edited volume investigates the current status of digital marketing and social media utilization by both travelers and service providers and explores future digital marketing and social media research trends.
Format: Paperback / softback
Length: 256 pages
Publication date: 31 March 2022
Publisher: Goodfellow Publishers Limited
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, University of Central Florida, USA, Metin Kozak, Dokuz Eylul University, Turkey, and Antónia Correia, Universidade do Algarve, Portugal.
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, University of Central Florida, USA, Metin Kozak, Dokuz Eylul University, Turkey, and Antónia Correia, Universidade do Algarve, Portugal.
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, University of Central Florida, USA, Metin Kozak, Dokuz Eylul University, Turkey, and Antónia Correia, Universidade do Algarve, Portugal.
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, University of Central Florida, USA, Metin Kozak, Dokuz Eylul University, Turkey, and Antónia Correia, Universidade do Algarve, Portugal.
Dimension: 234 x 156 (mm)
ISBN-13: 9781911635482
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