Marjolein Visser,Berend Sikkenga,Mike Berry
Digital Marketing Fundamentals: From Strategy to ROI
Digital Marketing Fundamentals: From Strategy to ROI
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- Condition: Brand new
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Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process, including scientific theory, techniques, and media. It is easy to read and contains many International examples and cases. It is suitable for commercial and management courses in Higher Education and for professionals active in digital marketing.
Format: Paperback / softback
Length: 650 pages
Publication date: 06 July 2021
Publisher: Wolters-Noordhoff B.V.
Digital Marketing Fundamentals is a comprehensive textbook that delves into the realm of digital marketing, encompassing the entire marketing process. It offers a thorough exploration of both the scientific theory underlying digital marketing and the various techniques and media employed. The book is designed to be accessible and engaging, featuring numerous international examples and cases to enhance understanding.
The Dutch version of this textbook, titled Basisboek Online Marketing, has gained widespread recognition in the Netherlands and has become a standard reference for marketing professionals.
In Digital Marketing Fundamentals, all relevant aspects of digital marketing are addressed, including strategic considerations, market research, product development and realization, branding, customer acquisition, customer loyalty, and order processing. The book also delves into effective website and app design, digital analytics, planning, and organization. Seamlessly integrated into these topics are the applications of social media and mobile communication, reflecting the ever-evolving digital landscape.
This textbook is highly suitable for commercial and management courses in higher education, as well as for professionals actively involved in digital marketing. Its comprehensive coverage and practical insights make it an invaluable resource for anyone seeking to excel in the field of digital marketing.
Weight: 1210g
Dimension: 168 x 353 x 28 (mm)
ISBN-13: 9789001749842
Edition number: 2 New edition
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