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Marjolein Visser,Mike Berry

Digital Marketing Fundamentals: From Strategy to ROI

Digital Marketing Fundamentals: From Strategy to ROI

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  • Condition: Brand new
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  • More about Digital Marketing Fundamentals: From Strategy to ROI

Format: Hardback
Length: 602 pages
Publication date: 04 February 2025
Publisher: Taylor & Francis Ltd

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples. The Dutch version of this book has become a standard issue in The Netherlands.

Weight: 1270g
Dimension: 240 x 170 (mm)
ISBN-13: 9781032941325
Edition number: 3 ed

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