Annmarie Hanlon
Digital Marketing: Strategic Planning & Integration
Digital Marketing: Strategic Planning & Integration
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Excellent- More about Digital Marketing: Strategic Planning & Integration
The book provides an unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their planning and strategy. It covers all aspects of digital marketing planning and is supported by case examples from real-world organizations. It also includes online resources for instructors and students, such as PowerPoint slides, an instructors guide, exercises, activities, digital marketing planning documents, model templates, quizzes, annotated recommended video links, links to free online tools, and SAGE journal article recommendations.
Format: Paperback / softback
Length: 416 pages
Publication date: 11 February 2019
Publisher: SAGE Publications Ltd
The book provides a comprehensive and unbiased approach to the latest digital marketing models, offering students and practitioners a wide range of tools to implement in their digital marketing planning and strategy. It covers all aspects of digital marketing planning, including the latest digital marketing models, and aims to provide a roadmap for a successful digital marketing journey. The book's structure aligns with the development of a digital marketing plan, and it is complemented by real-world case examples from renowned organizations.
Throughout the chapters, the book features various valuable features, such as "Smartphone sixty seconds" that evaluate influencers in relation to the topic covered. "Digital toolboxes" introduce professional tools, such as how Google shares its aggregate data to inform marketers about shopping insights, trends, and benchmarks. "Ethical insights" offer a reflective and challenging look at social issues and the negative sides to marketing.
In addition to these features, the book is complemented by online resources for both instructors and students. These resources include PowerPoint slides, an instructors guide, exercises and activities related to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools, and SAGE journal article recommendations.
Suitable for digital and e-marketing courses on marketing and advertising degrees, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing, the book offers a valuable resource for anyone looking to stay ahead in the ever-evolving digital landscape.
Weight: 858g
Dimension: 191 x 247 x 15 (mm)
ISBN-13: 9781526426673
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