Digital Marketing Strategy: An Integrated Approach to Online Marketing

The second edition of the bestselling guide to digital marketing provides an accessible, step-by-step framework to planning, integrating, and measuring digital platforms and techniques, tailored to achieve overarching business objectives. It features cutting-edge updates on social media, SEO, content marketing, user experience, and customer loyalty, and is accompanied by downloadable practical implementation guides.

Format: Paperback / softback
Length: 384 pages
Publication date: 03 April 2019
Publisher: Kogan Page Ltd

Digital marketing is a crucial aspect of modern business, and optimizing your digital channels is essential to achieving your marketing objectives. In this second edition of the bestselling guide to digital marketing, we will provide you with a comprehensive and accessible framework to plan, integrate, and measure your digital platforms and techniques.

The book is recommended by the Chartered Institute of Marketing, making it a trusted resource for marketers looking to stay ahead of the curve. With a focus on achieving overarching business objectives, the book provides a step-by-step approach to planning, integrating, and measuring each digital platform and technique.

The book is updated with cutting-edge information on social media, SEO, content marketing, user experience, and customer loyalty, ensuring that you are up-to-date with the latest trends and strategies. Whether you are a beginner or an experienced marketer, this book will provide you with the knowledge and tools you need to effectively select, align, and manage your digital channels and operations.

One of the key strengths of the book is its practical implementation guides. These guides cover a wide range of digital marketing disciplines, including SEO, paid-search, email, lead-generation, and more. They provide step-by-step instructions and tips to help you implement effective strategies and achieve measurable results.

Another advantage of the book is its focus on building an effective and practical digital strategy. It helps marketers understand the importance of aligning their digital marketing efforts with their business objectives and provides insights into how to streamline their digital operations for maximum efficiency.

In conclusion, Digital Marketing Strategy is an essential guide for any marketer looking to build an effective and practical digital strategy. With its comprehensive framework, cutting-edge updates, and practical implementation guides, it provides you with the knowledge and tools you need to succeed in the digital marketing landscape. Whether you are a small business or a large organization, this book will help you achieve your marketing objectives and stay ahead of the competition.

Weight: 600g
Dimension: 233 x 157 x 21 (mm)
ISBN-13: 9780749484224
Edition number: 2 Revised edition