Digital Marketing Strategy: An Integrated Approach to Online Marketing

This bestselling guide provides a comprehensive and practical approach to digital marketing, covering automation, analytics, AI integration, e-commerce, and more. It is updated for the latest trends and is endorsed by the Chartered Institute of Marketing (CIM). It includes real-world case studies and practical implementation guides to help professionals develop their digital marketing strategies.

Format: Hardback
Length: 416 pages
Publication date: 03 May 2022
Publisher: Kogan Page Ltd

Digital Marketing Strategy is a comprehensive and bestselling guide that provides a comprehensive framework for structuring and building a more strategic approach to digital marketing. This third edition, extensively revised and updated, covers the latest developments and trends in the field, including the integration of artificial intelligence (AI) into various aspects of marketing, such as e-commerce, marketing automation, affiliate marketing, and more.

The book offers a holistic approach to digital marketing, covering the selection, alignment, and management of digital channels and operations to achieve measurable, optimized results. It is endorsed by the Chartered Institute of Marketing (CIM), a leading professional body in marketing, and is supported by real-world case studies from renowned brands like Coca-Cola, Spotify, Airbnb, Adidas, and Hostelworld. These case studies provide practical insights and examples of successful digital marketing strategies employed by these companies.

In addition to the theoretical framework, Digital Marketing Strategy provides valuable checklists, key terms, and insights from leading industry practitioners. It equips readers with the necessary tools and knowledge to develop their own digital marketing strategy, regardless of their level of experience or expertise. Whether you are a digital marketing student or an entry-level to mid-management marketing professional, this book is an invaluable resource for advancing your skills and knowledge in the field.

To complement the content of the book, accompanying online resources include practical implementation guides covering essential topics such as search engine optimization (SEO), paid search, email marketing, lead generation, and more. These guides provide step-by-step instructions and practical tips to help readers apply the strategies and techniques discussed in the book. Additionally, presentation slides and activity sheets are available to assist in classroom teaching and learning.

In summary, Digital Marketing Strategy is a must-read for anyone seeking to develop a successful and practical digital marketing strategy. With its comprehensive coverage, real-world examples, and practical implementation guides, it provides a comprehensive roadmap for navigating the complex world of digital marketing and achieving measurable results.

Dimension: 234 x 156 (mm)
ISBN-13: 9781398605992
Edition number: 3 Revised edition