Digital Marketing Strategy: Create Strategy, Put It Into Practice, Sell More

The book Digital Marketing Strategy provides a comprehensive overview of digital marketing strategy, covering techniques such as buyer personas, content and influencer marketing, and market analysis. It is valuable for students and scholars studying digital marketing strategy and those working in the field.

Format: Hardback
Length: 168 pages
Publication date: 06 July 2023
Publisher: Edward Elgar Publishing Ltd

This cutting-edge book provides a comprehensive overview of digital marketing strategy, which has undergone significant evolution due to the rapid digitalization spurred by the COVID-19 pandemic. It delves into detailed examinations of various digital marketing techniques, showcasing how organizations can develop and implement effective digital marketing strategies.

Digital Marketing Strategy offers a thorough exploration of how digital marketing can be leveraged to boost sales, both by acquiring new customers and by enhancing the value of existing customers' lifecycles. The book's chapters shed light on how buyer personas can be employed to frame marketing as a valuable service. Ultimately, it emphasizes that the foundation of digital marketing lies in market analysis, the value proposition derived from it, and the establishment of a competitive advantage.

In addition to its comprehensive coverage, this book offers fresh insights into emerging areas such as content and influencer marketing. It is of immense value to students and scholars studying digital marketing strategy, as well as to professionals working in the field of digital marketing who promote products and services that require buyer judgment.

Dimension: 244 x 169 (mm)
ISBN-13: 9781035311309