Niko Lahtinen,Kimmo Pulkka,Heikki Karjaluoto,Joel Mero
Digital Marketing Strategy: Create Strategy, Put It Into Practice, Sell More
Digital Marketing Strategy: Create Strategy, Put It Into Practice, Sell More
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The book Digital Marketing Strategy provides a comprehensive overview of digital marketing strategy, covering techniques such as buyer personas, content and influencer marketing, and market analysis. It is valuable for students and scholars studying digital marketing strategy and those working in the field.
Format: Paperback / softback
Length: 168 pages
Publication date: 06 July 2023
Publisher: Edward Elgar Publishing Ltd
The COVID-19 pandemic has brought about a rapid digitalization that has shaped the landscape of digital marketing strategy. In response, this cutting-edge book offers a comprehensive overview of the evolving digital marketing landscape. It delves into various techniques, providing detailed examinations to help organizations develop and implement effective digital marketing strategies.
Digital Marketing Strategy explores how digital marketing can be leveraged to boost sales, both by acquiring new customers and by enhancing the value of existing customers' lifecycles. It emphasizes the importance of understanding buyer personas and framing marketing as a valuable service. The book underscores that the foundation of digital marketing lies in market analysis, the development of a compelling value proposition, and the establishment of a competitive advantage.
Furthermore, this book provides valuable insights into emerging areas such as content and influencer marketing, making it an invaluable resource for students and scholars studying digital marketing strategy. It is also highly relevant for professionals working in the field of digital marketing, as they promote products and services that require buyer judgment.
In conclusion, Digital Marketing Strategy is a comprehensive guide that empowers organizations to navigate the complexities of the digital marketing landscape and achieve success in today's competitive market.
Dimension: 244 x 169 (mm)
ISBN-13: 9781035311323
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