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Digital Marketing: Tools, Techniques and Best Practices for Graduate Students and Managers
Digital Marketing: Tools, Techniques and Best Practices for Graduate Students and Managers
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Format: Hardback
Length: 457 pages
Publication date: 03 December 2024
Publisher: Springer International Publishing AG
This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing.
Dimension: 235 x 155 (mm)
ISBN-13: 9783031695179
Edition number: 2024 ed.
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