Digital Media Economics: A Critical Introduction

This book provides an accessible introduction to the economics of digital technologies,explaining how economic principles influence everything from advertising to social networking sites. With examples ranging from Elon Musk's takeover of Twitter to Amazon and online shopping, it offers a personal perspective on their technical, cultural, and social significance.

Format: Unspecified
Length: 304 pages
Publication date: 17 November 2023
Publisher: SAGE Publications Ltd

This book is written for a wide audience, including undergraduate and graduate students, citizens, and activists, with the aim of teaching them about the influence of economics on the digital technologies we use every day. While most media textbooks focus solely on the technical aspects of these technologies, this book goes beyond that to provide a comprehensive understanding of the economic theory and history that underpin everything from advertising to computers, social networking sites, and streaming services.

The author, Dr. Caraway, takes a personal approach to discussing these media technologies, using examples ranging from Elon Musk's takeover of Twitter to Amazon and the world of online shopping. By offering a personal perspective, the book aims to enrich the reader's understanding of the technical, cultural, and social significance of these media technologies.

The book is structured in a way that provides a comprehensive introduction to the basics of economics, while also putting theory into practice. It includes chapters on early economic thought and political economy, as well as a two-part overview of the foundations of economics. The book also includes a wide range of examples covering topics such as advertising, user-generated content, and smartphones.

One of the key strengths of this book is its detail and depth. With its up-to-date case studies and broad approach, it serves as an essential introduction to economics for media students. The book is written in a clear and accessible style, making it suitable for readers with a range of backgrounds and interests.

In conclusion, this book is a valuable resource for anyone who wants to gain a deeper understanding of the economic factors that shape the digital technologies we use every day. Whether you are a student, citizen, or activist, this book will provide you with the knowledge and tools you need to navigate the complex world of media economics.

Weight: 536g
Dimension: 241 x 170 x 21 (mm)
ISBN-13: 9781529796490