Digital Political Communication Strategies: Multidisciplinary Reflections

This book explores the core strategies of digital political communication, reviewing the fields evolution over the past 25 years and examining the coexistence of old and new actors. It covers topics such as frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and engagement with citizens. It is geared towards students and researchers, and aims to prepare citizens to deal with messaging that blurs the line between truth and falsehood with increasingly powerful strategies supported by artificial intelligence.

Format: Paperback / softback
Length: 224 pages
Publication date: 27 November 2022
Publisher: Springer Nature Switzerland AG

This comprehensive book, penned by renowned scholar Manuel Castells, delves into the intricate strategies of digital political communication. It provides a comprehensive review of the field's evolution over the past 25 years, exploring the coexistence of traditional and emerging actors such as lobbyists, citizens, parliaments, political parties, media outlets, digital platforms, and more. The book also examines the diverse range of communication tactics employed, including frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and citizen engagement.

Given the rapidly evolving landscape of digital communication and the profound impact of the pandemic on political communication, this evaluation of these topics is crucial for the reinvention of democracy. The book is designed to appeal to students and researchers interested in the latest trends in digital communication, political communication actors, and journalists. Furthermore, its primary objective is to empower citizens with the skills necessary to navigate the complex realm of messaging that often blurs the line between truth and falsehood, utilizing increasingly powerful strategies supported by artificial intelligence.

In conclusion, this book offers a valuable insights into the dynamic world of digital political communication, providing a comprehensive examination of the past, present, and future of this field. It is an essential resource for scholars, students, and citizens alike, as we navigate the challenges and opportunities posed by the rapidly evolving digital landscape.

Weight: 334g
Dimension: 210 x 148 (mm)
ISBN-13: 9783030815707
Edition number: 1st ed. 2022