Frank Frohmann
Digital Pricing: A Guide to Strategic Pricing for the Digital Economy
Digital Pricing: A Guide to Strategic Pricing for the Digital Economy
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Format: Hardback
Length: 338 pages
Publication date: 04 March 2023
Publisher: Springer International Publishing AG
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits.
Dimension: 235 x 155 (mm)
ISBN-13: 9783031245909
Edition number: 2023 ed.
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