Digital Reading of Net Generation in China

This book explores digital reading and social interaction among the new generations in China,using eye-tracking experiments,in-depth interviews,and large-scale questionnaires. It finds that digital reading is influenced by education,democratic consciousness,and self-expression,and is driven by the need for digital content. It provides a scientific foundation for reading promotion and offers empirical evidence for policy formulation.

Format: Hardback
Length: 118 pages
Publication date: 04 August 2023
Publisher: Taylor & Francis Ltd

This book offers a comprehensive and in-depth exploration of the evolving landscape of digital reading and social interaction among the new generations in China. Through a rigorous methodology that includes eye-tracking experiments, in-depth interviews, and large-scale questionnaires conducted across various cities, the authors provide a panoramic vision of the digital reading habits and social dynamics of this rapidly changing demographic.

Growing up under the backdrop of social transformation, cultural integration, and technological progress, the digital reading habits of the Chinese net generation exhibit a complex tapestry of characteristics. Individuals born in the 1980s and 90s, known as the "80s and 90s generation," possess a higher level of education, exhibit democratic consciousness, and harbor a strong desire for self-expression. These factors, combined with their exposure to digital media from an early age, have shaped their reading behaviors and influenced their content production, virtual identities, and social interactions in the real world.

The insatiable demand for digital content fuels the growth of the digital reading industry. Internet literature, social media articles, reading apps, and e-reader devices have all benefited from advancements in media content and interface innovation. This book serves as a valuable scientific foundation for promoting reading and developing effective strategies in the context of digital media. It offers empirical evidence that can inform policy formulation related to reading promotion and spiritual civilization in the digital age.

The authors of this book take a novel approach by expanding the perspective of communication studies on digital reading. They analyze how the youth engages with digital devices and creates content for their interest or profit. By delving into the motivations, preferences, and behaviors of this generation, the book provides valuable insights into the evolving dynamics of digital reading and its impact on society.

This book is a must-read for students and scholars of mass communication, media studies, and digital publishing. It offers a comprehensive and interdisciplinary perspective on the evolving landscape of digital reading and social interaction, providing valuable insights into the future of media and communication in China and beyond.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032543864