Digital Sensory Science: Applications in New Product Development

Digital Sensory Science: Applications in New Product Development provides an overview of digital sensory science and its applications in predicting sensory perception. It offers practical guidance for researchers and practitioners.

Format: Paperback / softback
Length: 316 pages
Publication date: 28 July 2023
Publisher: Elsevier Science Publishing Co Inc

Digital Sensory Science: Applications in New Product Development is a comprehensive exploration of the realm of digital sensory science, a field that encompasses the utilization of technology to measure, comprehend, and/or predict sensory perception. This book serves as a valuable guide, presenting to the reader the vast potential and complexities inherent in this field. Its primary objective is to showcase the opportunities and obstacles that arise in the realm of digital sensory science, offering practical insights and guidance to both researchers and practitioners in the sensory science domain.

Digital sensory science encompasses a wide range of applications, including but not limited to consumer products, food and beverage, healthcare, and automotive industries. By leveraging advanced technologies such as sensory analysis, machine learning, and data analytics, researchers and practitioners in this field can gain a deeper understanding of consumer preferences, product performance, and consumer health. This knowledge can then be used to develop new products that meet consumer needs, improve product quality, and enhance consumer satisfaction.

One of the key challenges in digital sensory science is the need for accurate and reliable sensory data. Traditional sensory methods may be subjective and prone to human error, while digital technologies offer the potential for more objective and standardized measurements. However, the collection and interpretation of digital sensory data can be complex and time-consuming, requiring specialized expertise and equipment.

Another challenge is the integration of digital sensory science with other fields such as product design, marketing, and engineering. Sensory data can provide valuable insights into consumer preferences and product performance, but it may not always be easy to translate this information into actionable insights. Effective collaboration and communication between different stakeholders are essential to ensure that digital sensory science findings are effectively integrated into product development processes.

Despite these challenges, digital sensory science has the potential to revolutionize the way we develop and evaluate products. By leveraging advanced technologies and interdisciplinary approaches, researchers and practitioners can gain a deeper understanding of consumer behavior and preferences, leading to the creation of more innovative and effective products.

In conclusion, Digital Sensory Science: Applications in New Product Development provides a comprehensive and insightful exploration of the field of digital sensory science. By presenting the opportunities and challenges inherent in this area, the book offers practical guidance to both researchers and practitioners in the sensory science domain. As digital technologies continue to advance, we can expect to see further developments and innovations in this field, leading to the creation of more consumer-centric and effective products.

Dimension: 235 x 191 (mm)
ISBN-13: 9780323952255