Digital Transformation and Innovation in Tourism Events

The book explores how technology has transformed tourism, including destination branding, marketing, content marketing, sustainable tourism development, and tourism events, and its impact on emotions, experiences, information technology tools, and marketing techniques. It is a valuable resource for researchers, destination planners, managers, regulators, and policy makers.

Format: Hardback
Length: 238 pages
Publication date: 16 June 2022
Publisher: Taylor & Francis Ltd

The pandemic has turbocharged the digital transformation in the tourism industry, leading to a surge in innovative digital initiatives aimed at supporting tourism businesses. This comprehensive book delves into the intricate nature of tourism, events, and practices within the digital realm. It explores how technology has revolutionized various aspects of tourism, including destination branding, marketing, content marketing, sustainable tourism development, and tourism events. The book also examines the profound impact of the digital transformation on emotions, experiences, information technology tools, and marketing techniques.

This book serves as a valuable resource for scholars, researchers, professionals, and stakeholders in the fields of tourism, culture, hospitality, and marketing. It will be particularly useful for destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities, and policy makers. By providing a comprehensive understanding of the digital landscape, this book empowers readers to navigate the complexities of the tourism industry and make informed decisions that drive growth and sustainability in the digital age.

Weight: 640g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032220963