Digital Transformation Management for Agile Organizations: A compass to sail the digital world

Digital Transformation Management for Agile Organizations explores the new dynamics of global digital developments, examining threats and opportunities for organizations. It discusses how digital transformation is being embraced by companies and the economic and social consequences of digital expansion. The book covers various aspects of digital transformation, including business model innovation, digital marketing, leadership, and establishing new business ecosystems. It is a valuable resource for academic researchers in innovation management, technology management, human resource management, and strategy and leadership.

Format: Hardback
Length: 216 pages
Publication date: 10 June 2021
Publisher: Emerald Publishing Limited

Digital transformation is a critical issue for organizations of all sizes, as the world continues to evolve at a rapid pace. In this comprehensive guide, we will explore the key challenges and opportunities that digital transformation presents, and provide strategies for managing it effectively.

Digital transformation refers to the use of digital technologies to transform business processes, customer experiences, and organizational culture. It involves the integration of digital tools, such as cloud computing, artificial intelligence, and the Internet of Things (IoT), into existing business models to improve efficiency, productivity, and competitiveness.

One of the key challenges of digital transformation is the need to adapt to rapidly changing technology and market conditions. Organizations must be able to identify new opportunities and risks, and be able to respond quickly to changing customer demands and competitive pressures.

Another challenge is the need to manage the cultural and organizational changes that come with digital transformation. This involves training employees to use new technologies and tools, and creating a culture that values innovation and collaboration.

Despite these challenges, digital transformation also presents significant opportunities for organizations. It can help to improve customer engagement, increase efficiency, and reduce costs. It can also enable organizations to reach new markets and customers, and to develop new products and services.

To manage digital transformation effectively, organizations must adopt a holistic approach. This involves identifying the key digital transformation goals and objectives, and developing a roadmap for achieving them. It also involves investing in the necessary technology and infrastructure, and training employees to use new tools and processes.

In addition, organizations must be able to measure the success of their digital transformation efforts. This involves tracking key performance indicators, such as customer satisfaction, revenue, and cost savings, and using data analytics to identify areas for improvement.

Finally, organizations must be able to adapt to the changing landscape of digital transformation. This involves staying up-to-date with the latest technology and market trends, and being open to new ideas and approaches.

In conclusion, digital transformation is a critical issue for organizations of all sizes. By adopting a holistic approach and investing in the necessary technology and infrastructure, organizations can achieve significant benefits and competitive advantages. However, managing digital transformation requires a commitment to innovation, collaboration, and continuous improvement.

Weight: 436g
Dimension: 160 x 238 x 19 (mm)
ISBN-13: 9781800431720