Digital Wellness, Health and Fitness Influencers: Critical Perspectives on Digital Guru Media

The book explores the phenomenon of 'digital guru media' (DGM), self-styled online influencers, life coaches, experts, and entrepreneurs who post on wellness, health, and fitness themes. It examines the social, cultural, and psychological implications of our contemporary relationship with digital media, exploring contexts such as health-related learning, the clean eating movement, and the online lives of fitness professionals. It asks if digital and social media are problematic and explores potential solutions for our wellness, health, and fitness needs and wants.

Format: Hardback
Length: 218 pages
Publication date: 07 October 2022
Publisher: Taylor & Francis Ltd

This captivating book delves into the realm of 'digital guru media (DGM), the self-proclaimed online influencers, life coaches, experts, and entrepreneurs who actively engage in sharing content related to wellness, health, and fitness. By offering fresh insights into digital leisure and internet celebrity culture, it poses thought-provoking questions about the profound social, cultural, and psychological implications of our modern-day relationship with digital media. Drawing upon cutting-edge social theory, the book explores a diverse array of contexts in which DGM intersects with digital leisure, encompassing areas such as health-related learning among young individuals, the 'clean eating movement, and the online lives of fitness professionals. It raises important inquiries about whether digital and social media inherently pose problems and investigates the potential issues a reliance on the Internet may unveil regarding the absence of real-world or analogue support for our wellness, health, and fitness needs and desires.

In its comprehensive approach, the book brings together innovative and multidisciplinary perspectives, making it an engaging and insightful read for anyone with an interest in leisure studies, media studies, cultural studies, sociology, or health and society. Through its exploration of the dynamics between DGM and digital leisure, it sheds light on the evolving landscape of contemporary culture and offers valuable perspectives on the challenges and opportunities we face in this digital age.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032044422