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Thomas Schneider

Digitalization and Artificial Intelligence: Use by and in Controlling

Digitalization and Artificial Intelligence: Use by and in Controlling

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Digitalization and AI offer potential benefits, but they also present challenges. This article explores how companies can generate and secure competitive advantages through effective control strategies, considering the perspective of the company, the function of controlling, and the personal position in controlling.

Format: Paperback / softback
Length: 99 pages
Publication date: 21 February 2023
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG


The potential and boundaries of digitalization, encompassing artificial intelligence, are explored in a practical and applied approach. Various strategies for creating and safeguarding competitive advantages are presented, offering insights from the perspectives of companies, the role of controlling, and individual positions within controlling. Rather than providing a standardized guide, the objective is to accompany the reader through the actual implementation process.

Digitalization, driven by advancements in technology, has transformed the way businesses operate and interact with their customers. It has enabled organizations to streamline processes, increase efficiency, and offer innovative products and services. However, with the increasing reliance on digital technologies, there are also concerns about security, privacy, and the ethical implications of data collection and analysis.

Artificial intelligence (AI) is a key component of digitalization, as it enables machines to perform tasks that were previously human-only. AI can analyze large amounts of data, make predictions, and automate repetitive tasks, leading to increased productivity and cost savings. However, there are also concerns about the potential risks associated with AI, such as job displacement, bias, and the ability of machines to make decisions that have ethical implications.

One of the challenges of digitalization is ensuring that organizations can harness the benefits of technology while mitigating the risks. This requires a comprehensive approach that involves not only technology but also organizational culture, processes, and policies. Companies need to invest in cybersecurity measures, educate their employees on data privacy and ethical considerations, and establish clear guidelines for the use of AI.

Another challenge is ensuring that digitalization benefits are distributed fairly and equally across society. This requires addressing issues such as income inequality, access to technology, and the digital divide. Governments, businesses, and non-profit organizations can work together to create policies and programs that promote digital inclusion and ensure that everyone has the opportunity to benefit from the digital economy.

In conclusion, digitalization has the potential to transform the way we live and work, but it also presents significant challenges. By adopting a comprehensive approach that involves technology, organizational culture, and policies, companies can harness the benefits of digitalization while mitigating the risks. Additionally, efforts must be made to ensure that digitalization benefits are distributed fairly and equally across society, promoting social and economic development.

Weight: 205g
Dimension: 240 x 168 (mm)
ISBN-13: 9783658403829
Edition number: 1st ed. 2023

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