Digitalization of the Industry in a Brand New Normal: Media and Art

The book "Approaches to the Brand New Normal" explores the transformative effects of digitalization in media and art, covering various topics such as creative industries, video-on-demand services, film industry, reality television, gender representations, VR, digital festivals, player experience, NFT, social media, crisis communication, digital self-presentation, digitalization of theater stage, new music trends, and audience development in classical music. It is designed for scholars, researchers, intellectuals, media professionals, and artists.

Format: Paperback / softback
Length: 216 pages
Publication date: 16 December 2022
Publisher: Peter Lang AG

The collection of research and studies delves into and examines contemporary innovations in media and art, focusing on the transformative impact of digitalization. Spanning a wide array of topics, including creative industries, video-on-demand services, the film industry, the representation of reality television in quality television, adaptations from theater to digital platforms, the transformation of gender representations in the digital realm, virtual reality (VR), digital festivals, player experience and engagement in video games, non-fungible tokens (NFTs), social media and crisis communication, digital self-presentation, the digitalization of theater stages, new music trends in the digital era, and audience development in classical music, this book is meticulously crafted for scholars, researchers, intellectuals, media professionals, and artists alike.

The digitalization has brought about significant changes in various aspects of our lives, including media and art. This collection of research and studies explores these novelties, shedding light on their transformative effects. It covers a broad range of topics, encompassing creative industries, video-on-demand services, the film industry, the representation of reality television in quality television, adaptations from theater to digital platforms, the transformation of gender representations in the digital realm, virtual reality (VR), digital festivals, player experience and engagement in video games, non-fungible tokens (NFTs), social media and crisis communication, digital self-presentation, the digitalization of theater stages, new music trends in the digital era, and audience development in classical music.

The book is designed to cater to scholars, researchers, intellectuals, media professionals, and artists who are interested in understanding the evolving landscape of media and art in the digital age. It offers valuable insights and perspectives on the latest developments and trends, providing a comprehensive understanding of the impact of digitalization on these fields.

As we navigate the "brand new normal" brought about by the digitalization, this collection of research and studies serves as a valuable resource for those seeking to stay informed and engaged with the latest developments in media and art. It encourages critical thinking and exploration, fostering a deeper understanding of the complex interplay between technology, culture, and society.

Weight: 287g
Dimension: 210 x 148 (mm)
ISBN-13: 9783631888490
Edition number: New ed