Dislike-Minded: Media, Audiences, and the Dynamics of Taste

Dislike-Minded investigates the reasons why audiences dislike certain media and explores the significance of this dislike in media culture, taste, identity, representation, meaning, textuality, audiences, and citizenship. It challenges the notion that dislike is solely snobbery and presents a bold case for a new line of audience research in communication, media, and cultural studies.

\n Format: Paperback / softback
\n Length: 288 pages
\n Publication date: 22 June 2021
\n Publisher: New York University Press
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The study and analysis of media are rife with discussions about fans, lovers, stans, likes, and favorites, but what about dislikes, distastes, and alienation? Dislike-Minded delves into over two hundred qualitative interviews to explore what the media's failures, wounds, and sore spots reveal about media culture, taste, identity, representation, meaning, textuality, audiences, and citizenship. The book challenges Pierre Bourdieu's famous dictum that dislike is merely snobbery and seeks to uncover other explanations for why we dislike specific artifacts of television, film, and other media. Rather than simply dismissing these dislikes as mere snobbery, Jonathan Gray argues that they hold significant importance and warrant a new line of audience research within communication, media, and cultural studies.

As we engage with media, gritting our teeth, Dislike-Minded listens attentively to the conversations and presents a compelling case for a fresh approach to audience research within the fields of communication, media, and cultural studies. By examining our disconnections and frustrations with media, we can gain valuable insights into the complex dynamics that shape our media consumption and the broader cultural landscape. Dislike-Minded encourages us to think critically about the media we consume and to consider the ways in which our preferences and biases shape our understanding and interpretation of the stories we encounter.

In conclusion, Dislike-Minded is a thought-provoking and insightful book that challenges our assumptions about media consumption and offers a new perspective on the importance of understanding and analyzing our dislikes and distastes. By exploring the complex relationships between audiences and media, Gray provides valuable insights into the ways in which media shapes our cultural identities and the broader social landscape. This book is a must-read for anyone interested in media, culture, and audience research.

\n Weight: 412g\n
Dimension: 151 x 228 x 23 (mm)\n
ISBN-13: 9781479809981\n \n