Disney Princesses and Tween Identity explores how tweens in illiberal Hungary construct verbal and visual identities through engagement with Disney princess animations, highlighting the importance of social and cultural context in establishing the phenomenon as a heterogeneous cultural force. It offers original contributions on theoretical and methodological levels through thematic and semiotic textual analyses, drawings, and broader contextual examinations.

Format: Hardback
Length: 314 pages
Publication date: 15 May 2024
Publisher: Lexington Books

Disney Princesses and Tween Identity: The Franchise in Illiberal Hungary explores how tweens in illiberal Hungary construct verbal and visual identities through engagement with Disney princess animations. Presented and analyzed through ethnographic research in the form of interviews with Hungarian tweens around the time of the populist governments' winning the general elections in 2018, Anna Zsubori reveals the significance of social and cultural context in establishing the Disney princess phenomenon as a heterogeneous cultural force. The ambivalent and sometimes contradictory ideas of identity expressed by the tweens highlight the role that diverse audiences, local negotiations, and dynamic discourses play in the reception of the Disney princess animations. Combining thematic and semiotic textual analyses of the conversations, tweens' drawings and building blocks, and broader contextual examinations of the sessions with Hungarian children, this book offers original contributions on both theoretical and methodological levels.

Disney Princesses and Tween Identity: The Franchise in Illiberal Hungary

This book examines how tweens in illiberal Hungary construct verbal and visual identities through engagement with Disney princess animations. Presented and analyzed through ethnographic research in the form of interviews with Hungarian tweens around the time of the populist governments' winning the general elections in 2018, Anna Zsubori reveals the significance of social and cultural context in establishing the Disney princess phenomenon as a heterogeneous cultural force. The ambivalent and sometimes contradictory ideas of identity expressed by the tweens highlight the role that diverse audiences, local negotiations, and dynamic discourses play in the reception of the Disney princess animations. Combining thematic and semiotic textual analyses of the conversations, tweens' drawings and building blocks, and broader contextual examinations of the sessions with Hungarian children, this book offers original contributions on both theoretical and methodological levels.

Weight: 610g
Dimension: 159 x 236 x 25 (mm)
ISBN-13: 9781793647115