Marguerite L. Johnson
Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines
Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines
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Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines is a practical guide for executive leadership, senior management, innovation catalysts, and digital marketing teams to transform businesses through disruptive innovations and digital capabilities. It provides insights from the best minds across relevant disciplines and reveals new digital applications. It also offers methods to use to lead digital disruption across products, services, and business models, simplifying the vague parts of disruptive innovation and advising leaders how to scan, track, and detect disruptions.
Format: Paperback / softback
Length: 200 pages
Publication date: 30 December 2020
Publisher: Business Expert Press
Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines is a comprehensive guide for executive leadership, senior management, innovation catalysts, and digital marketing teams seeking to transform businesses and drive growth through disruptive innovations and digital capabilities. It offers practical insights and concise explanations for understanding the applications of disruptive innovation and how to iteratively apply them to projects and opportunities. Drawing from the expertise of the best minds across relevant disciplines, the book provides fresh perspectives on digital transformation. The author evolves key approaches to disruptive innovation theory to unveil new digital applications and guides leaders in identifying key customer expectations in an escalating pattern. This understanding is modeled in the new theory, Disruptive Innovation Customers Expectations (DICE). DICE provides practical methods for leading digital disruption across products, services, and business models. It simplifies complex concepts of disruptive innovation by offering actionable steps and advice for scanning, tracking, and detecting disruptions. By equipping leaders with the right lenses to filter markets, this book provides order to complexity and simplifies the process of implementing disruptive innovation. Whether you are a seasoned executive or a member of a digital marketing team, Disruptive Innovation and Digital Transformation offers valuable insights and strategies to navigate the challenges and opportunities of the 21st century.
ISBN-13: 9781952538926
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