Doing Business in Asia

Doing Business in Asia is a comprehensive solution for Asian business teaching and learning, written by Gabriele Suder, Sumati Varma, and Terence Tsai. It combines international business and marketing theory with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter. It is designed to meet the needs of Postgraduate, MBA, and those taking part in Executive Education programmes, preparing Asia's leaders of the future.

Format: Paperback / softback
Length: 312 pages
Publication date: 26 October 2020
Publisher: SAGE Publications Ltd

This is a comprehensive solution for Asian business teaching and learning, brought to you by the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder, in collaboration with Sumati Varma based in India, and Terence Tsai from China. The book offers a rich blend of international business and marketing theory, packed with pedagogical tools to engage and develop understanding. It includes two full-length corporate case studies per chapter, making it an invaluable resource for students and professionals alike.

This unique volume covers the most relevant topics of Asia-focused business and management practice, spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more. Specifically designed to meet the needs of postgraduate students, MBA candidates, and those participating in executive education programs, this exciting learning experience will prepare Asia's leaders of the future.

The book is divided into nine chapters, each covering a different aspect of Asian business. The first chapter provides an introduction to the region, its economic and political landscape, and the challenges and opportunities it presents. The subsequent chapters delve into key topics such as cross-cultural management, supply chain resilience, market entry strategies, and strategic planning.

Each chapter is filled with real-world examples, case studies, and exercises to help students apply the theoretical concepts to practical situations. The authors have drawn on their extensive experience in the region to provide insights and perspectives that are relevant to Asia's business landscape.

One of the standout features of this book is its emphasis on practical skills and application. The authors have included two full-length corporate case studies per chapter, allowing students to apply the theoretical concepts to real-world situations and gain a deeper understanding of the challenges and opportunities in Asia.

In addition to its theoretical content, the book also provides valuable resources for students, including a glossary of key terms, a bibliography, and an index. This makes it an easy-to-use reference tool for students and professionals alike.

Overall, this is a must-read for anyone interested in doing business in Asia or studying the region's business and management practices. It offers a comprehensive and practical approach to understanding the unique challenges and opportunities in the Asia-Pacific region, and will be an invaluable resource for students, professionals, and policymakers alike.

Weight: 580g
Dimension: 186 x 231 x 23 (mm)
ISBN-13: 9781526494498