Doing Business in Asia

Doing Business in Asia is a comprehensive solution for Asian business teaching and learning, written by Gabriele Suder, Sumati Varma, and Terence Tsai. It combines international business and marketing theory with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter. It is designed to meet the needs of Postgraduate, MBA, and those taking part in Executive Education programmes, preparing Asia's leaders of the future.

Format: Hardback
Length: 312 pages
Publication date: 26 October 2020
Publisher: SAGE Publications Ltd

This is a comprehensive solution for Asian business teaching and learning, brought to you by the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder, in collaboration with Sumati Varma based in India, and Terence Tsai from China. The book offers a rich blend of international business and marketing theory, packed with pedagogical tools to engage and develop understanding. Each chapter includes two full-length corporate case studies, providing real-world examples and insights.

This unique volume covers the most relevant topics of Asia-focused business and management practice, spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more. Specifically designed to meet the needs of postgraduate students, MBA candidates, and those participating in executive education programs, this exciting learning experience will prepare Asia's leaders of the future.

The book is divided into nine chapters, each covering a different aspect of Asian business. The first chapter provides an introduction to the region, its economic and political landscape, and the challenges and opportunities it presents. The subsequent chapters delve into key topics such as cross-cultural management, global supply chain management, marketing strategies, and entrepreneurship in Asia.

Each chapter is filled with practical examples, case studies, and exercises to help students apply the theoretical concepts to real-world situations. The authors have drawn on their extensive experience in the region and their expertise in business and management to provide a comprehensive and up-to-date perspective on Asian business.

Whether you are a professor, instructor, or student interested in expanding your knowledge of Asian business, this book is an invaluable resource. It will help you develop a deeper understanding of the region's unique cultural, economic, and business practices, and equip you with the skills and knowledge needed to succeed in today's global marketplace.

Weight: 736g
Dimension: 193 x 239 x 24 (mm)
ISBN-13: 9781526494504