Doing Business in India: The PESTEL Framework

The book focuses on the different aspects of business in India required to be taken care of by any businessperson, especially a foreigner, willing to do business in India. It discusses the political, economic, social, technological, environmental, and legal aspects of the business environment in the country with pertinent examples to make understanding their interplay easy. The book is divided into three modules: an overview of business in India, a closer look at how things are changing and what can be anticipated, and practical aspects of doing business. It is a complete package to facilitate ease of business in the country and will be of interest to practitioners, policy makers, and researchers working in this field.

Format: Paperback / softback
Length: 207 pages
Publication date: 24 January 2023
Publisher: Springer Verlag, Singapore

The book delves into the diverse facets of business in India, catering to both domestic and foreign entrepreneurs seeking to establish or expand their ventures in the country. India, renowned for its "unity in diversity," presents a captivating blend of ancient civilization and continental size, making it an attractive destination for global investors and business professionals. With its vast market and immense potential, the country remains a mystery to many, yet its allure draws them in with its promise of prosperity.

The book aims to provide a comprehensive understanding of the essential elements required for business success in India. It delves deep into the political, economic, social, technological, environmental, and legal aspects of the business environment, employing the PESTEL framework as a guiding tool. By examining these aspects in detail, the book aims to equip businesspeople with a comprehensive perspective that sets them apart from those with limited knowledge or understanding of the broader picture.

The first module of the book offers an overview of business in India, encompassing its scope, potential for growth, opportunities, and notable success stories. It serves as a foundational introduction to the country's business landscape, providing valuable insights for those new to the market. The second module delves into the intricacies of the PESTEL framework, dissecting each arm in detail. Through a comprehensive analysis of numerous factors, divided into distinct heads for better comprehension, the book unravels numerous stories that offer a rich learning experience.

By examining these factors through the lens of the PESTEL framework, readers gain a deeper appreciation of the complex dynamics at play in the Indian business environment. They learn about the political stability, economic development, social trends, technological advancements, environmental concerns, and legal frameworks that shape the business landscape. This comprehensive approach enables readers to make informed decisions and develop strategies that align with the prevailing conditions.

Furthermore, the book's approach is designed to be accessible to individuals with varying levels of business knowledge and experience. It employs clear and concise language, accompanied by relevant examples and case studies, to facilitate a smooth understanding of the subject matter. Whether you are a seasoned entrepreneur or a newcomer to the Indian market, this book offers valuable insights and practical strategies to help you navigate the complexities of doing business in India.

In conclusion, the book serves as a valuable resource for anyone seeking to explore the business opportunities in India. It provides a comprehensive understanding of the diverse aspects of business in India, leveraging the PESTEL framework to shed light on the key factors that contribute to success. By examining these aspects through a detailed and engaging narrative, the book equips readers with the knowledge and tools necessary to thrive in the Indian business landscape. Whether you are a domestic or foreign entrepreneur, this book is a must-read for anyone looking to tap into the immense potential of India's vibrant economy.

Weight: 355g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811690471
Edition number: 1st ed. 2022