Doing Digital: Lessons Learned on How to Do and Be Digital

The COVID-19 pandemic has caused significant societal changes, forcing organizations to adapt and rethink their business activities. To survive, successful organizations accelerated digital and the use of digital tools and business models. This book offers fundamental principles and a narrative about the journey to doing and being digital, based on the authors' experiences at American Express and Disney. It discusses digital, digitization, and digital transformation, the ideal digital team, execution principles, and a case study from the healthcare industry. The author concludes with observations on AI and ChatGPT's impact on digital transformations.

Format: Paperback / softback
Length: 252 pages
Publication date: 16 February 2024
Publisher: Taylor & Francis Ltd

The COVID-19 pandemic has brought about one of the most significant societal transformations in recent history, impacting individuals and organizations worldwide. Over the past three years, we have navigated through a challenging and unprecedented period, adapting to a new reality that continues to shape our lives and work. Despite the personal and professional challenges posed by the pandemic, businesses of all sizes have been forced to adapt and rethink their operations in order to survive the global shutdown.

In response to these challenges, organizations that were able to adapt effectively applied five key principles that will be valuable for the long term, whether faced with extreme events or the new normal. These principles include:

Accelerating Digital Transformation: Successful organizations have prioritized the acceleration of digital and the use of digital tools and business models. This has led to a shift in how businesses operate, with many transitioning from traditional brick-and-mortar stores to online platforms, and from in-person interactions to remote and virtual communication.

Embracing Innovation: Organizations that have successfully navigated the pandemic have been driven by a culture of innovation. They have been open to exploring new technologies, processes, and business models, and have been willing to take risks in order to stay ahead of the curve.

Prioritizing Customer Experience: In the face of uncertainty and disruption, successful organizations have placed a strong emphasis on customer experience. They have recognized that customers are more demanding than ever, and have worked to provide exceptional service and personalized experiences that meet their needs.

Building Resilience: The pandemic has highlighted the importance of building resilience in organizations. This has involved developing strategies to mitigate the impact of unexpected events, such as supply chain disruptions or financial crises, and ensuring that businesses are able to adapt quickly and effectively.

Fostering Collaboration: The pandemic has emphasized the need for collaboration among organizations, both within and across industries. Successful organizations have fostered a culture of teamwork and collaboration, leveraging the expertise and resources of their partners to achieve common goals and overcome challenges.

In conclusion, the COVID-19 pandemic has been a transformative period for society, forcing organizations to adapt and rethink their operations in order to survive. By applying these five key principles, businesses can build resilience, accelerate digital transformation, prioritize customer experience, embrace innovation, and foster collaboration. These principles will be valuable for the long term, whether faced with extreme events or the new normal.

Dimension: 229 x 152 (mm)
ISBN-13: 9781032644356