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Christopher J.Schneider

Doing Public Scholarship: A Practical Guide to Media Engagement

Doing Public Scholarship: A Practical Guide to Media Engagement

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Public scholarship involves making academic work accessible to the public through media engagement. This book provides a practical approach to doing public sociology in media, including interviews, opinion pieces, and social media, and offers advice on career advancement and avoiding negative experiences.

Format: Paperback / softback
Length: 110 pages
Publication date: 05 December 2023
Publisher: Taylor & Francis Ltd


The fundamental principle of public scholarship is to make academic work and related ideas accessible and available to the broader public. One crucial aspect of public scholarship is media engagement, which encompasses various forms of interaction with the media, such as interviews with news journalists or the utilization of hashtags. The media plays a pivotal role in shaping how individuals perceive and understand the social world, exerting a discernible influence on election outcomes, responses to global pandemics, and various other societal phenomena. The question at hand is not whether scholars should engage with the media but rather how to effectively navigate this engagement.
Drawing on fifteen years of extensive experience, including hundreds of print, radio, and television news interviews, dozens of published opinion pieces, and the utilization of social media for public engagement, this book provides a practical and accessible guide to conducting public sociology in media. The approach outlined in this book is designed to be comprehensive, encompassing interconnected forms of media engagement. It offers a structured framework for scholars to effectively communicate their research to a wider audience, enhance their visibility, and contribute to public discourse.
In addition to offering practical guidance, this book also provides valuable insights into career advancement in the field of public scholarship. It offers strategies to navigate the challenges and opportunities associated with media engagement, such as building relationships with journalists, developing effective communication skills, and managing media attention. By providing these insights, the book aims to support scholars in achieving their career goals and maximizing the impact of their research.

Doing Public Scholarship is a valuable resource for scholars who are interested in going public with their research. Whether you are a seasoned researcher or just starting out, this book will provide you with the tools and strategies you need to effectively engage with the media, communicate your research to a wider audience, and achieve your career goals. So, if you are ready to take your scholarship to the next level and make a real impact on society, this book is a must-read.

Weight: 202g
Dimension: 156 x 234 x 12 (mm)
ISBN-13: 9781032386058

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