Dressing Up: Menswear in the Age of Social Media

Mens fashion combines theoretical analysis with narrative to explore contemporary masculinity in an increasingly digitized world. It examines how men dress and post online, reconsidering notions of masculinity and the dangers of constructing oneself in the digital landscape.

Format: Hardback
Length: 184 pages
Publication date: 01 November 2021
Publisher: Berghahn Books

The fashion industry has a significant impact on contemporary masculinity, shaping how men present themselves to the world. This influence can be seen in the trends and styles that emerge in menswear, as well as in the broader cultural context in which fashion operates. In this essay, we will explore the relationship between mens fashion and contemporary masculinity, examining how these notions operate in an increasingly digitized world.

The fashion industry plays a crucial role in shaping contemporary masculinity, as it provides men with a means to express their identity and conform to societal expectations. The trends and styles that emerge in menswear reflect the changing attitudes and values of men, as well as the broader cultural context in which fashion operates. For example, the rise of streetwear and hip-hop culture has led to a more relaxed and casual approach to mens fashion, with a focus on comfort and self-expression.

At the same time, the fashion industry can also be seen as perpetuating traditional notions of masculinity, such as the idea that men should be strong, dominant, and independent. This can be seen in the use of masculine colors, patterns, and materials in menswear, as well as in the marketing campaigns that promote these ideals. However, it is important to note that these notions are not necessarily universal, and that men can express their masculinity in a variety of ways that are not limited by the fashion industry.

In an increasingly digitized world, the relationship between mens fashion and contemporary masculinity is evolving. The rise of social media and online shopping has made it easier for men to access and purchase fashion, and has also created new opportunities for self-expression and creativity. However, this has also led to concerns about the impact of digital technology on mens mental health and body image, as men are increasingly exposed to images of idealized bodies and unrealistic beauty standards.

One of the key challenges facing mens fashion in the digital age is the need to balance self-expression and conformity. While men can use fashion to express their individuality and creativity, they are also pressured to conform to societal expectations and norms. This can lead to feelings of anxiety, depression, and body dysmorphia, as men strive to achieve an idealized body type that is often portrayed in the fashion industry.

To address these challenges, the fashion industry needs to become more inclusive and diverse. This means creating fashion that caters to a wide range of body types, skin tones, and gender identities, and promoting body positivity and self-acceptance. It also means challenging the traditional notions of masculinity that are perpetuated by the fashion industry, and promoting a more nuanced and diverse understanding of what it means to be a man.

In conclusion, mens fashion plays a significant role in shaping contemporary masculinity, and the relationship between these two is complex and multifaceted. While the fashion industry can provide men with a means to express their identity and conform to societal expectations, it can also perpetuate traditional notions of masculinity that are harmful to men's mental health and body image. In an increasingly digitized world, the fashion industry needs to become more inclusive and diverse, and to challenge the traditional notions of masculinity that are perpetuated by the industry. By doing so, we can create a more positive and healthy relationship between mens fashion and contemporary masculinity.

Dimension: 229 x 152 (mm)
ISBN-13: 9781800732766