Drinks in Vogue: Exploring the Changing Worlds of Fashions and Beverages

The book "Drinks in Vogue" explores how fashions in drinks are related to changing trends in clothes and apparel, taking a cross-disciplinary approach and considering a range of beverages, from cocktails to wine. It presents case materials to illustrate key conceptual issues and establishes a research program that intersects fashion studies with food and drinks studies.

Format: Hardback
Length: 240 pages
Publication date: 28 September 2023
Publisher: Taylor & Francis Ltd

Drinks in Vogue delves into the captivating world of fashion and drinks, exploring the intricate relationship between these two realms. By posing and answering these twin questions, the book offers a comprehensive and multidisciplinary perspective, spanning across time and space. It examines a diverse range of beverages, including cocktails, wine, Champagne, craft beer, coffee, and mineral water, recognizing their significance as cultural expressions and social symbols.

The contributors to this remarkable work present a wealth of case materials that shed light on key conceptual issues related to fashion dynamics. These case studies cover both contemporary and historical contexts, drawing upon perspectives from sociology, history, geography, and other disciplines. Through these rich narratives, the book establishes a novel research program that intersects fashion studies with food and drinks studies, fostering a deeper understanding of the multifaceted connections between these two realms.

In the first chapter, "Fashioning Drinks," the book sets the stage by examining the historical and cultural significance of drinks. It explores how beverages have been used as fashion statements, symbols of power, and tools for social interaction throughout different periods and cultures. The chapter also highlights the role of drinks in shaping fashion trends and aesthetics, from the influence of wine on Renaissance art to the popularity of cocktails in the 1920s.

The following chapters delve into the dynamic interplay between fashion and drinks. Chapter 2, "Drinks as Fashion Statements," explores how drinks can be used as fashion accessories, with examples ranging from designer cocktails to wine-inspired fashion lines. The chapter examines how drinks can be incorporated into fashion shows, events, and editorial shoots, creating visually stunning and memorable moments. It also explores the role of drinks in promoting specific fashion brands and styles.

Chapter 3, "Drinks as Symbols of Power and Prestige," delves into the social and cultural implications of drinks. It examines how drinks are associated with power, status, and hierarchy, and how they are used to create and maintain social connections. The chapter explores the role of drinks in diplomatic negotiations, business meetings, and social gatherings, highlighting the power dynamics that are played out through their consumption.

Chapter 4, "Drinks as Cultural Expressions," explores how drinks reflect and shape cultural identities. It examines the role of drinks in cultural ceremonies, festivals, and traditions, and how they are used to express cultural values and beliefs. The chapter also highlights the impact of globalization on the consumption of drinks, as different cultures come together and exchange their beverage traditions.

Chapter 5, "Drinks as Social Signals," examines how drinks are used as social signals and markers of identity. It explores how individuals choose and consume drinks to express their social status, preferences, and values, and how these choices are interpreted by others. The chapter also examines the role of drinks in creating and maintaining social hierarch

In conclusion, Drinks in Vogue offers a groundbreaking exploration of the fascinating relationship between fashion and drinks. By taking a cross-disciplinary approach and examining a wide range of beverages, the book provides a comprehensive and nuanced understanding of the ways in which fashion and drinks intersect, influence, and shape each other. Through rich case materials and interdisciplinary perspectives, it sets out a novel research program that fosters a deeper understanding of the cultural, social, and economic implications of fashion and drinks. This book is a must-read for anyone interested in fashion, food, and drinks, as well as for scholars and researchers in these fields.

Weight: 620g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032027210