Driving Digital Strategy: A Guide to Reimagining Your Business

Digital transformation is essential for success in today's business world, and companies in traditional industries have achieved it through innovative strategies. Harvard Business School professor Sunil Gupta offers a comprehensive framework in Driving Digital Strategy to help companies transform their core business and reap the benefits of the digital age.

Format: Hardback
Length: 288 pages
Publication date: 14 August 2018
Publisher: Harvard Business Review Press

The digital transformation has become an essential necessity, despite the widespread threat of disruption. Many large companies in traditional industries have successfully digitized their businesses, achieving truly transformative outcomes.

The New York Times, once a stronghold of traditional media, has successfully created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in response to Amazon's threat. John Deere has established a data-analysis arm to complement its farm-equipment business. Goldman Sachs and numerous other companies are utilizing digital technologies to reimagine their operations.

In Driving Digital Strategy, Harvard Business School professor Sunil Gupta offers a practical framework for companies seeking to follow in their footsteps. Gupta has extensively studied digital transformation at Fortune 500 companies for over a decade. He possesses a deep understanding of what strategies work and what do not. Merely engaging in digital initiatives or establishing small independent units, as many companies do, will not lead to success. Instead, companies must undergo a fundamental transformation of their core business and ensure that their digital strategy encompasses all aspects of their organization, including their business model, value chain, customer relationships, and company culture.

Gupta provides detailed coverage of each aspect, accompanied by helpful navigation tips and best practices. The book is filled with rich and illuminating case studies of companies at the forefront of digital transformation, serving as a comprehensive guide for maximizing the opportunities the digital age presents.

Weight: 510g
Dimension: 164 x 242 x 26 (mm)
ISBN-13: 9781633692688