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Anna Priester

Dynamic Pricing aus Konsumentensicht: Theoretische Analyse und empirische Untersuchung von Einflussfaktoren und Konsequenzen

Dynamic Pricing aus Konsumentensicht: Theoretische Analyse und empirische Untersuchung von Einflussfaktoren und Konsequenzen

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  • More about Dynamic Pricing aus Konsumentensicht: Theoretische Analyse und empirische Untersuchung von Einflussfaktoren und Konsequenzen

Format: Paperback / softback
Length: 381 pages
Publication date: 28 October 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Anna Priester untersucht in acht Experimenten, wie sich die Anwendung des Dynamic Pricing auf die Wahrnehmung und Reaktion der Konsumenten auswirkt und welche Einflussfaktoren hierbei eine Rolle spielen. Andererseits legen die Experimente eine Reihe von Determinanten offen, die die Wahrnehmung und Reaktion der Konsumenten beeinflussen.


Dimension: 210 x 148 (mm)
ISBN-13: 9783658394653
Edition number: 1. Aufl. 2022

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