ThinaranjeneyThirumoorthi,Farzana ParveenTajudeen
Dynamics of Niche Tourism in Malaysia
Dynamics of Niche Tourism in Malaysia
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Format: Hardback
Length: 168 pages
Publication date: 01 June 2026
Publisher: Emerald Publishing Limited
Dynamics of Niche Tourism in Malaysia explores how niche tourism—such as ecotourism, wellness, and cultural travel—can revitalise Malaysia’s tourism industry and drive sustainable growth. It examines stakeholder challenges, digital transformation, and offers a deeper understanding of the dynamics shaping Malaysia’s tourism sector.
Dimension: 229 x 152 x 13 (mm)
ISBN-13: 9781806863167
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