E-business: Technology, Strategy and Management

E-business is the use of information and communications technology (ICT) to transform organizations, bringing new business models, management, and customer interactions. This textbook provides a comprehensive understanding of e-business, including its strategic and operational changes, and is ideal for undergraduates and postgraduates.

Format: Paperback / softback
Length: 496 pages
Publication date: 30 January 2021
Publisher: Taylor & Francis Ltd

The term "E-business" has become increasingly prevalent in the business world due to the rapid advancement of technologies. Information and communications technology (ICT) has revolutionized organizations, introducing new business models, management strategies, and customer interactions. A comprehensive understanding of e-business is crucial for success in any business domain, and it is becoming increasingly essential.

This textbook offers a comprehensive introduction to e-business, providing a fresh perspective. While other textbooks focus on the technical aspects of e-business, this book delves deeper into the strategic and operational changes required to integrate e-business principles into an organization.

The textbook is ideally structured to cater to undergraduates and postgraduates, with examples, chapter summaries, self-assessment questions, and discussion tasks. It serves as a valuable resource for students seeking to gain a deeper understanding of e-business and its implications for the modern business landscape.

In conclusion, the term "E-business" has gained significant importance in the business world, and this textbook provides a comprehensive and insightful introduction to the subject. It is an ideal resource for students and professionals seeking to gain a deeper understanding of e-business and its potential for driving innovation and growth in the modern business environment.

Dimension: 246 x 174 (mm)
ISBN-13: 9780415532327