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Trond Undheim

Eco Tech: Investing in Regenerative Futures

Eco Tech: Investing in Regenerative Futures

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  • More about Eco Tech: Investing in Regenerative Futures


The book "Eco Tech" is a seminal contribution from a leading futurist who explores disruptive forces shaping our world and discusses eco-effectiveness as an established practice for governments, corporations, startups, and individuals. It provides a history of sustainability, defines key terms, and explores the ambitions of regeneration. It also examines emerging eco-innovations and offers directions on how to progress through adversity. The book is a valuable guide for executives, sustainability professionals, and energy tech investors.

Format: Paperback / softback
Length: 202 pages
Publication date: 23 August 2023
Publisher: Taylor & Francis Ltd


The book is a groundbreaking and essential contribution from a renowned futurist who has dedicated the past three decades to exploring the most disruptive forces shaping our world today. These forces encompass emerging technologies, entrepreneurship, venture investments, and industrial manufacturing. Eco Tech, a remarkable work, brings together this wealth of knowledge and expertise, blending insights from esteemed thought leaders with the author's extensive experience. It delves into scenarios for 2050, shedding light on eco-effectiveness as an established practice for governments, corporations, startups, and individuals.

Trond Arne Undheim, the author, begins by providing a comprehensive history of sustainability, offering clear definitions for key terms such as eco-efficiency, life cycle analysis, industrial ecology, cleantech, net zero, climate change, biodiversity, and carbon capture. This foundational knowledge empowers readers to engage confidently in eco-discussions. Undheim then explores the ambitious goals of regeneration and presents a novel conceptual framework to facilitate future discussions around sustainable innovation. He applies this framework to green, ambitious startups, examining how these ventures will pave the way toward an eco-effective society. Through captivating stories of inspiring founders, the book showcases how these ventures are already making a profound impact on the world.

Furthermore, the book takes a deep dive into emerging eco-innovations, encompassing areas such as batteries, bioplastics, distributed energy, space tech, and futuristic megaprojects. It provides clear directions on navigating adversity and avoiding a return to the status quo. The book serves as an invaluable guide for executives, sustainability professionals, and energy tech investors who are deeply committed to the future and willing to make significant investments in it. It also serves as a valuable resource for anyone seeking to understand the transformative potential of eco-effectiveness and contribute to regenerative development.

Weight: 332g
Dimension: 156 x 233 x 14 (mm)
ISBN-13: 9781032474199

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