Effortless: Make It Easier to Do What Matters Most

Greg McKeown's book "Effortless" offers practical tools for making the most essential activities the easiest ones, helping individuals achieve their goals without burning out. His philosophy of essentialism has helped thousands recognize that the effortless way is the smart way to do more of what matters most.

Format: Paperback / softback
Length: 272 pages
Publication date: 27 April 2021
Publisher: Ebury Publishing

In a world plagued by burnout, the work of Greg McKeown becomes increasingly essential. Daniel H. Pink highlights the significance of McKeown's book, Effortless, in emphasizing that achieving more does not have to be as arduous as we often perceive it to be. Arianna Huffington further emphasizes the importance of Effortless, describing it as a "Times (UK) Best Book of the Year" and a "New York Times" bestseller.

McKeown, the author of the million-copy-selling book Essentialism, presents an empowering guide to achieving one's goals in Effortless. The book challenges the false dichotomy that has arisen in modern life, suggesting that there is a third alternative: the pursuit of effortless success. McKeown argues that the complexity of modern life has led to the perception that certain things are inherently hard and important, while others are deemed easy and trivial. However, he asserts that this perception is flawed and that everything can be made easier than it currently is.

In Effortless, McKeown offers practical tools and strategies to make the most essential activities the easiest ones. These strategies encompass various aspects of life, including turning tedious tasks into enjoyable rituals, preventing frustration by addressing problems before they arise, setting a sustainable pace rather than pushing oneself relentlessly, making one-time choices that eliminate future decisions, and simplifying relationships to enhance their maintenance and management. McKeown's philosophy of essentialism revolves around the idea that the effortless way is not the lazy way but rather the smart way. He emphasizes that while not every hard thing in life can be made easy, we can make it easier to prioritize and focus on what truly matters most.

Through the pages of Effortless, readers are invited to embrace a mindset shift that empowers them to achieve more without sacrificing their well-being. McKeown's insights and practical advice provide a roadmap for individuals seeking to streamline their lives, reduce stress, and accomplish their goals in a way that aligns with their values and priorities. Whether one is an entrepreneur, a professional, or a busy individual seeking a more fulfilling life, Effortless offers valuable insights and actionable steps to help navigate the challenges of modern life with greater ease and efficiency.

Weight: 272g
Dimension: 135 x 215 x 25 (mm)
ISBN-13: 9780753558379